IPhO MCPHS- Worcester and VCU Chapters Place First and Second in the Annual VIP Advocacy Challenge Program
The VIP Advocacy Challenge is an annual program IPhO Student Chapters participate in to create positive messages about the value of industry pharmacists and the value of the pharmaceutical industry.
The VIP Advocacy Challenge is targeted to providers, payers, and industry employers to highlight the critical roles of pharmacy professionals within the pharmaceutical industry. Each IPhO Student Chapter was invited to develop an outreach platform that advocates for the contributions make in supporting the role of industry in improving patients’ quality of life.
This program was designed, supervised, and evaluated by the IPhO National Fellows Council (INFC), which is comprised of current Fellows, and IPhO members that represent a significant majority of the industry fellowship programs nationwide. The INFC collaborates to establish various developmental and networking activities consistent with the mission and goals of IPhO.
Following a thorough evaluation process, the INFC is pleased to present the results of the 1st Annual VIP Advoacy Challenge!
FIRST Place Winner
MCPHS University-Worcester IPhO Chapter Presents: The Industry Pharmacy Experience
The MCPHS-Worcester IPhO chapter collaborated with Science Café Woo and Nu Café a local cafe in Worcester, MA to host an event to promote the ongoing R&D of pharmaceutical companies to a consumer audience. The event was also able to showcase how a pharmacist in the industry could impact patient health.
The event included 3 guest speakers: Professor Bernard Tyrrell, Director of the MCPHS University Biopharmaceutical Industry Fellowship Program; Lee Anne Filosa, a Translational Medicine Fellow at Novartis Institutes of Biomedical Research; and Carrie Cammarano, a Clinical Supplies Fellow at Genzyme.

An IRB-approved six-question survey assessed audience impact. 27 of 80 consumer participants completed pre- and post-program surveys to evaluate changes in attitude and knowledge. The evaluations showed a marked 19.2% increase in consumer’s perception of the impact of industry pharmacists.
This event was a remarkable success and drove several outreach opportunities and partnerships in the local community.
Second Place Winner
Virginia Commonwealth University IPhO Chapter: Professional Advocacy Series Highlighting the Importance of Pharmacists in Industry
Pharmacists are consistently recognized for being the most trusted healthcare professionals. This respect is earned mainly from their contributions in traditional community and hospital roles. However, the scope of pharmacy practice also extends to the pharmaceutical industry, where pharmacists work in many diverse areas.
To highlight the impact of pharmacists in these roles, the VCU-IPhO Advocacy Challenge Committee created and produced a short film. This video provides an overview of a drug product’s life cycle and the contributions that pharmacists make throughout the process. The committee collected the opinions of VCU School of Pharmacy students and faculty via on camera interviews, and produced a video featuring both live interviews and animations. The final product provided student and faculty insights in combination with key information about the pharmaceutical industry.

The intended audience for this film was the student and faculty community of VCU School of Pharmacy. To increase outreach within the VCU School of Pharmacy, the video was shared on several social media platforms, including YouTube and Facebook. Video viewership was promoted via in-class announcements and school-associated social media outlets, which enabled the film to reach students and faculty who were less familiar with the diverse roles that pharmacists hold within industry. The impact of the film was measured by viewership, which has already exceeded 300 views.
Awards and Recognition
- First place winner MCPHS University-Worcester received $250
- Second place winner Virginia Commonwealth University (VCU) received $150
- Other IPhO Chapters participating in the Challenge received $75 each (Northeastern University, Rutgers University, and Temple University)
- Recognition of the 1st and 2nd place winners will reach all 2,500 IPhO student and fellow registrants/members via email and the IPhO website
IPhO will also identify and evaluate elements from all chapter submissions that may be suitable for inclusion in future national programs and chapters will be recognized accordingly.
INFC and IPhO Leadership thank all chapters for their participation and commitment in creating and implementing advocacy programs that promote the Value of Industry Pharmacists to all of the many stakeholders who influence our professional success.
Best,
Bhavini Parikh, PharmD
Chair, IPhO National Fellows Council
Fellow, Eli Lilly & Company, FDA, Purdue University
Jerry Silverman, RPh
VP, Professional Development and Coaching, IPhO