The goal of the Value of Industry Pharmacists (VIP) Case Competition is for IPhO chapters to demonstrate their pharmaceutical industry knowledge and application of the commercial functions involved in designing a comprehensive drug development plan, including clinical development, regulatory, medical, and commercial strategies. This industry-based case scenario takes student pharmacists from initial concept, all the way through to approval and the marketing of the product.

2020-21 Functional Area Presentations

Marketing and Market Research
Medical Affairs
Clinical Development
Pharmaceutical Sales
Regulatory Affairs
VIP Case Competition: Gaining Elective Course Credit
2020-21 Competition Guide
VIP Case Competition Backgrounder
2020-21 Competition Highlights