Corporate management is much more than making the bottom line more attractive to customers and investors. It means creating an atmosphere in which employees are motivated and unified with doing their part in taking the company forward. There are endless programs out there that are designed to help companies reach this goal, but the simple truth of the matter is that if corporate management is not promoting, encouraging and fostering this kind of environment, then it will never succeed. Leadership starts at the top, and it is important that they have their act together if they hope their employees will follow suit.
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